Franchise

1. Franchise Opportunity

EnglishSekho.com is an English Communication and Skill Development initiative of STARS Group of Institutions, founded in 2018 in Nagpur, Maharashtra.

The franchise opportunity is designed to create a nationwide network of English communication and skill development centres through offline centres and online learning.

The network aims to provide accessible training in Spoken English, communication skills, soft skills, interview preparation, personality development and related programs.

2. Vision

EnglishSekho.com aims to build a nationwide network covering different market segments across India.

• Tier 1 Cities
• Tier 2 Cities
• Tier 3 Cities
• Smaller Towns
• Emerging Markets

3. Why Start an EnglishSekho Franchise?

The EnglishSekho franchise model combines English communication training, skill development, digital learning and structured operational support.

• Established educational vision
• Parent organization since 2018
• Structured curriculum
• English communication training
• Soft skills development
• Interview preparation
• Personality development
• Public speaking
• Digital learning
• Online + offline learning
• Branding support
• Marketing support
• Training and operational support

4. Core Courses

Franchise centres can offer a range of English communication and skill development programs.

5. Additional Programs

• Corporate Communication
• Workplace English
• English for Students
• English for Job Seekers
• Interview Preparation
• Presentation Skills
• Communication for Professionals
• Personality Development Workshops
• School Communication Programs
• College Skill Development Programs
• Corporate Soft Skills Training
• Online English Courses

6. Target Customers

• Students
• Job Seekers
• Working Professionals
• Homemakers
• Entrepreneurs & Business Owners
• Institutions

7. Franchise Models

8. Investment Structure

The final commercial structure is to be decided by STARS Group of Institutions / EnglishSekho.com after market assessment and legal and commercial review.

9. Revenue Opportunities

Franchise partners may generate revenue through multiple training and learning programs.

• Student courses
• Professional programs
• Workshops
• Institutional training
• Corporate training
• Online programs
• Certification programs

Institutional opportunities may include schools, colleges, coaching institutes, companies, NGOs and other training organizations.

10. Franchise Partner Investment & Responsibilities

The franchise partner is responsible for establishing and operating the centre according to the approved franchise model.

• Premises
• Interior and infrastructure
• Furniture
• Computers and internet
• Local staff
• Trainer salaries
• Electricity
• Local advertising
• Housekeeping
• Administration
• Required permissions / registrations

11. What EnglishSekho.com Provides

• Brand support
• Course curriculum
• Trainer training
• Operational SOPs
• Marketing support
• Digital support
• Launch support

12. Partner Responsibilities

• Arrange suitable premises
• Maintain required infrastructure
• Recruit approved trainers and staff
• Follow curriculum and SOPs
• Conduct classes professionally
• Maintain student records
• Conduct local marketing
• Manage enquiries
• Follow brand guidelines
• Maintain centre quality
• Submit required reports
• Follow compliance requirements
• Protect brand and intellectual property

13. Location Selection

Suitable locations may include:

• Colleges
• Schools
• Universities
• Coaching centres
• Commercial areas
• Corporate offices
• Residential areas
• Public transport locations
• Student hubs

Location evaluation should consider market potential, competition, population, student population, accessibility, rental economics, visibility and catchment area.

14. Centre Infrastructure

• Reception and counselling area
• Training classrooms
• Communication activity area
• Digital learning facility
• Branding

Communication activity areas may support Group Discussions, presentations, public speaking, extempore activities and role plays.

15. Trainer Selection

Trainers should have suitable educational and communication backgrounds and demonstrate the required qualities for delivering English communication and skill development programs.

• Relevant educational background
• Strong communication skills
• Teaching ability
• Professional attitude
• Ability to conduct interactive activities

16. Standard Student Journey

1. Enquiry
2. Counselling
3. Assessment
4. Course Selection
5. Admission
6. Training
7. Assessment
8. Completion

17. PAN India Marketing

Central Marketing

• Website
• SEO
• Social Media
• Creatives
• Video Content
• Digital Campaigns
• Lead Generation

Local Marketing

• Google Business Profile
• Local SEO
• School and college outreach
• Seminars
• Workshops
• Events
• Referral programs
• Corporate visits

18. Franchise Territory

Territory may be defined through city, district, pincode, radius or other mutually agreed parameters.

19. Franchise Agreement

The franchise agreement may cover:

• Franchise rights
• Territory
• Franchise fee
• Duration
• Renewal
• Royalty / revenue share
• Brand and intellectual property
• Training
• Marketing
• Quality standards
• Reporting
• Termination
• Confidentiality
• Dispute resolution
• Compliance

Legal review is recommended before execution of the franchise agreement.

20. Quality Control

Franchise centres are expected to maintain approved quality standards, curriculum, trainer requirements, branding, operational procedures and reporting systems.

21. Technology & Management System

Technology and digital management systems may support student management, learning resources, communication, reporting and online learning.

22. Franchise Partner Profile

The opportunity may be suitable for:

• Entrepreneurs
• Educators
• Academicians
• Training Professionals
• Career Consultants
• Investors

23. Franchise Selection Process

1. Franchise enquiry
2. Initial discussion
3. Application submission
4. Market and location evaluation
5. Business discussion
6. Franchise approval
7. Agreement execution
8. Centre setup
9. Training and orientation
10. Marketing and centre launch

24. Proposed Franchise Timeline

25. Support Structure

• Brand and communication support
• Curriculum support
• Trainer orientation
• Operational guidance
• Marketing support
• Digital support
• Launch support

26. Benefits of the Franchise Model

• Operate under an established educational brand
• Multiple course and program opportunities
• Structured curriculum
• Online and offline learning possibilities
• Marketing and branding support
• Training and operational guidance
• Potential institutional opportunities
• Potential corporate training opportunities

27. Franchise Positioning

28. Why Start an EnglishSekho Franchise?

One Brand. Multiple Courses. Multiple Revenue Opportunities.

EnglishSekho.com offers English communication, personality development, interview preparation and soft skills programs supported by STARS Group of Institutions.

Founded in 2018 in Nagpur, Maharashtra.

From Nagpur to India and India to the World.